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Since its founding in 1918, CITIZEN has successfully established itself as a globally recognized brand. This claim is supported by the company’s rise in becoming the world’s largest watchmaker, since 1986. This is in large part due to CITIZEN’s innovative contributions to the watchmaking world.
CITIZEN’s contribution of “world firsts” to the industry is unparalleled. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, the CITIZEN brand has become synonymous with breaking technological barriers decade-after-decade settling on a pedestal as a worldwide leader in advanced technology.
A testament to this is CITIZEN’s leading role in Ecologically Friendly timekeeping with its world-famous Eco-Drive collection of light-powered watches. CITIZEN Eco-Drive watches, which range from dress to sport, run continuously under any kind of natural or artificial light, meaning the watch does not need a battery replacement – the ultimate in maintenance-free timekeeping.